The name of this sake is a tribute to the rice fields of Niigata Prefecture, where it is brewed. Fitting as this junmai, or "pure rice" sake, is rather simple and straightforward, not unlike a bowl of warm rice. It is mostly dry and a bit woodsy (think evergreen trees). Austere, perhaps, but typical and a good introduction to premium quality sake.
About the producer
Founded in 1548, Yoshinogawa is the oldest sake brewery in Niigata Prefecture, and the 8th oldest in the country. Using Niigata's famously high quality rice and water, their motto translates roughly as, "Brew sake that makes you reach for the next sip."